When a trusted website links to yours you suddenly get immediate attention. There are three major link strategies: 1) Purchasing text links 2) Employing a link finding service 3) Reciprocal linking. This article focuses on the latter-reciprocal linking. Reciprocal linking means that your website links to another and their website links back to yours. Its [...]

The Search Engine Strategies Conference tour kicked off the 07
season in fine fashion by appearing in one of the most popular
cities in the world – New York City.
A controversial piece of the SEM puzzle considers whether or
not a marketer’s advertisement suits the quality requirements
of the search engines. A session at SES New York brought out [...]

Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.
Robots.txt serves as a tool to guide obedient search engine spiders to the content a webmaster wants indexed. It also blocks those spiders from reaching content as [...]

Friend of mine asked me this question.
Should I consider registering a second domain name to my site – something like= guitar-lessons.com or guitar-tab.com, For higher SE ranking when people search for those terms. I already have my site registered in all major search engines with a domain name – so will registering it under a [...]

Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.
It’s called autodiscovery, and those search engines, along with IBM, have embraced the sitemaps concept wholeheartedly. Webmasters can now place the location of their sitemaps inside a robots.txt file, [...]

In the last post, we talked about how getting high quality links from authoritative websites in your field can boost your search engine rankings. This time, we’re going to explore further into linking strategies, and how to determine and obtain “high quality” links. We’re also going to talk briefly about Google’s PageRank.

First, let’s [...]

The following link building strategy applies to blogs and any type of website.
As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that particular niche and hence the higher they rank you. However, take care to observe the quality of the links. [...]

Let’s discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.
 
However, the difference between a profitable blog and a [...]

Adsense Click fraud become outrageous when internet marketers boost that Google Adsense makes quick revenues easily and sells Adsense customized or teaching software. Adsense Click fraud is the act of intentionally clicking on ads for the purpose of earning Adsense ads fees. It is simply false leads that are not for the interest of advertisers [...]