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Archive for October 2007




New Reports Functionality

Oct 20th, 2007

Aaron Karp, AdWords API Team
Version 11 of the AdWords API includes a significant overhaul to the way you schedule reports and the data you are able to retrieve. In the reconfigured Report Service, you now have access to most of the report types and columns that are available through the AdWords Report Center, which means [...]



AdWords Downtime, October 20th

Oct 20th, 2007

We’ve rescheduled this month’s system maintenance for Saturday from approximately 10 a.m. to 2 p.m. PDT. You won’t be able to access AdWords or the API specifically during this period, but your ads will continue to run as normal.
— Brian Kennish, Developer Programs Engineer



API Version 11 Now Available

Oct 20th, 2007

We are happy to announce the release of the AdWords API Version 11 (V11).
V11 introduces several changes to the AdWords API. Below, you’ll find the main highlights from this release. For a complete list of V11 changes, please see our release notes.
V11 HIGHLIGHTS

New, flexible report interface: The report interface has [...]



But is Free Content Actually Free?

Oct 20th, 2007

Brian Clark just wrote a great free 22 page report about…

why you should ignore the trap of free content + ads as a business model
how creating and marketing free content and promotes information pollution
how to package and sell information
how you are not like a typical web user
why you need to take advantage of new [...]



Google Corrects Domain Name Spelling Errors (Sometimes, Anyway)

Oct 20th, 2007

SEL highlighted that Google is correcting domain spelling errors. Which works to block some typos, but in some instances is pushing traffic away from smaller domains toward more authoritative websites.
Good Job Google
Here is an example of the spell correction working right…
Lets say you want to go to my blog located at www.seobook.com/node, but misspelled [...]



Find All My Domain Names

Oct 20th, 2007

Some of my domain names were registered as a joke (haggisdiet.com was a bet against Andy Hagans), and it wouldn’t be hard to register domains in the name of another person. Having said that, I doubt few people put my name on their domain names, and now you can look up a list of domains [...]



How to Make Better User Profile Pages

Oct 20th, 2007

I am not sure if many readers here know about it, but this site has profile pages. Here is my profile, for example.
A few updates worth making:

allow you to insert your RSS feed of your blog on the page
track all comments from a user
allow adding additional widgets / gadgets to profile pages
layout improvements, but I [...]



Yahoo! Search Now Supports Bogus Webmaster Stats

Oct 20th, 2007

I was sad to see Barry’s post about Yahoo! showing garbage stats to unauthenticated users.
Not that they asked for it, but here is my advice for Yahoo! Search:

Following Google’s moves from last year is no way to catch them.
How about marketing yourself on your key properties.
Invest in Wikia search and share technology with [...]



Update to SEO for Firefox

Oct 20th, 2007

While I was off on vacation apparently there was a childnodes error on Yahoo! SERPs with SEO for Firefox. An SEO Book reader nicknamed nastyw fixed the error and a programmer friend of mind recently updated the code. We also added phrase and exact match to the broad match values for the Google traffic estimator [...]



Google Lowered My PageRank, Was My Website Penalized?

Oct 20th, 2007

A friend of mine recently emailed me to ask if his site was penalized for selling links. The same email went on to say that he is ranking better than ever in Google, even for his core category single word query, but his toolbar PageRank score dropped by one.
Google Stats Are Wonky
Many of Google’s webmaster [...]



Should I Launch My Website With an Affiliate Program?

Oct 20th, 2007

Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to
Answer: I would say off the start don’t enable an [...]



The Beauty of Editorial Review Sites

Oct 20th, 2007

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

filter link juice to your mother brand site, [...]