While I was off on vacation apparently there was a childnodes error on Yahoo! SERPs with SEO for Firefox. An SEO Book reader nicknamed nastyw fixed the error and a programmer friend of mind recently updated the code. We also added phrase and exact match to the broad match values for the Google traffic estimator [...]

A friend of mine recently emailed me to ask if his site was penalized for selling links. The same email went on to say that he is ranking better than ever in Google, even for his core category single word query, but his toolbar PageRank score dropped by one.
Google Stats Are Wonky
Many of Google’s webmaster [...]

Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to
Answer: I would say off the start don’t enable an [...]

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

filter link juice to your mother brand site, [...]

I just found another Google webmaster guideline worth sharing…
According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google [...]

Written by Sahala Swenson, Webmaster Tools Team
As you know, the queries used to find your website in search results can change over time. Your website content changes, as do the needs of all the busy searchers out there. Whether the queries associated with your site change subtly or dramatically, it’s pretty useful to see how [...]

Written by Mickey Kataria, Google ZürichThe Sitemaps team is continuing its trend of extending the Sitemap Protocol for specific products and content types. Our latest work with the Google Code Search team now enables you to create Sitemaps that contain information about public source code you host and would like to include in Code [...]

Written by Stacey Kuznetsov, Search Quality
Sitelinks are extra links that appear below some search results in Google. They serve as shortcuts to help users quickly navigate to the important pages on your site.

Selecting pages to appear as sitelinks is a completely automated process. Our algorithms parse the structure and content of websites and identify pages [...]

Today I wanted to start a series of articles on best SEO techniques when building a Search Engine Friendly web page and/or optimizing it for best Results in Search Engines (SERP).
In this first article we’ll discuss proper use and optimization of Meta Tags and using keywords and phrases in Meta Tags.
Meta Tag Quick Overview
What are [...]

You know the old joke where the rich guy brings a suitcase full of gold to St. Peter at the Pearly Gates and he laughs and says, "You brought some bricks for the road?" The old adage is that you can’t take it with you. This is true for WordPress, the premeir blogging platform on [...]