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Archive for October 2007




AdWords Optimization Tips: Managing and Optimizing Bids

Oct 12th, 2007

Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are directed towards readers who also use Google Analytics, while others are [...]



Google participates in Stanford AdFraud 2007 workshop

Oct 12th, 2007

Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by more than one hundred participants from academia and industry, [...]



Please Upgrade to AdWords Editor 4.0 by October 3rd

Oct 12th, 2007

We’d like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired 60 days after new versions are released in order to optimize [...]



New CPA bidding product available

Oct 12th, 2007

We’ve heard your requests for a cost-per-acquisition (CPA) bidding tool so we’re excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps [...]



ROI: why it matters and how to track it — part 2 of 3

Oct 12th, 2007

Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series:
In part one of the series, I explained that it’s [...]



Create your own newspaper ads

Oct 12th, 2007

Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we’re happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes.
Simply plug the text of your ad, image, and contact [...]



New Website Optimizer Strategy and Tips

Oct 12th, 2007

Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we’d like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, speak about these latest updates.
The Website Optimizer team [...]



Websites that may merit a low landing page quality score

Oct 12th, 2007

Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about our approach to landing page quality, we recently created a new FAQ in [...]



AdWords Seminars: new locations and dates

Oct 12th, 2007

Do you love the tips you read on Inside AdWords but want to learn more?
Here’s your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate level AdWords Seminars for the upcoming season: San Diego, Seattle, Dallas, Scottsdale, Los [...]



New edition of the AdWords Retail Newsletter

Oct 12th, 2007

To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter.
In this issue, you’ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with information about how to expand your reach using the Google content network, Audio [...]



ROI: why it matters and how to track it — part 1 of 3

Oct 12th, 2007

Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of [...]



Just three more shopping months

Oct 12th, 2007

As we launch into fall, many retailers are already gearing up for the most important sales season of the year — the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well ahead of [...]