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Archive for October 2007




The Key to Ranking for Generic Viagra

Oct 8th, 2007

As noticed by Dave, some of the Google search suggestions are leading to thin affiliate sites. See generic viagra or generic valium for example.
As shortcusts and search suggestions get more advanced and more common they are going to be cheap traffic sources for those who understand the engines well enough to benefit from them. [...]



Radiohead Joins Google in Destroying Traditional Publishing & Media Companies

Oct 8th, 2007

Radiohead announced that you can pay whatever you like for In Rainbows, the latest album from the best band in the world. A TIME article states:
Thom Yorke told TIME, “I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, [...]



Exploiting Passion for Profit

Oct 8th, 2007

Buying Attention & Building Trust
With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.
Highbrow = Low Readership
Most potential buyers can not distinguish between great information [...]



What if Web Advertising Was Banned?

Oct 8th, 2007

Ad Age’s A Sign of Things to Come? mentioned that the city of São Paulo banned outdoor advertising, and the movement is picking up steam elsewhere.
São Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de Janeiro is considering a similar measure.

Advertising on the web is not yet [...]



The Next Break in the Web

Oct 8th, 2007

Webmasters currently face link rot as a major website maintenance problem. As we rely more on Google and other third parties for features such as hosting, ads, and content syndication what happens when some of the business relationships that are opening up content fall away or search engines reorganize and rebrand their offerings?
A few [...]



Buy Old Trusted DMOZ Listed Domains & Sites for $8

Oct 8th, 2007

Justin Laing recently emailed me to let me know about his SEO sitefinder tool, which uses the ODP and the Internet Archive to find DMOZ listed websites that have not been updated in a while.
Domain Tools also allows you to find expiring domains that will be up at auction soon. You can view their [...]



Building Your Attention, Traffic, Trust, & Subscriber Base by Owning Ideas

Oct 8th, 2007

Some Things Only Spread Because Who is Behind Them
I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, [...]



How to Rent a Half Million Links & Stay Below Google’s Radar

Oct 8th, 2007

Google tries to scare you away from renting links, but their paid link detection algorithms are at best laughable. Which is why Matt Cutts puts so much effort into trying to scare you about bought links.
_________.com has repetitive and near machine generated sounding content, like
Loan calculators are made of different calculation types. In fact, [...]



Everything I Know About Online Marketing, on One Page

Oct 8th, 2007

I recently created the internet marketing mind map, covering just about everything I know about online marketing.
I would love your feedback on the format, size, and content. Should I make more in depth mind maps for niche topics?
Update: Due to popular feedback I just Creative Commons licensed the internet marketing mind map, so you [...]



Free Mind Mapping Software

Oct 8th, 2007

Mind mapping software is useful for mapping out complex subject matters in a visual presentation. Free Mind is a free tool to help you create mind maps that can be formatted as HTML, AJAX, or PDF.



5 Differences Between Google.com & International Google Search Results

Oct 8th, 2007

Having searched hundreds of times on google.ca and google.com.ph I see some subtle differences in how the top ranked global / US results are mixed into international results.

High authority sites do not tend to rank as well internationally as they do in the US. Domain trust counts less. As an example, Matt Cutts recently [...]



What do You Call Yourself?

Oct 8th, 2007

Google can’t catch most paid links. They can’t even catch large malware networks that have existed long enough to be reported in the mainstream media. But they can go after business models they do not like.
As Google tries to shift the web to improve user experience AND extract as much profit as possible, certain classes [...]