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Archive for October 2007




Everything I Know About Online Marketing, on One Page

Oct 8th, 2007

I recently created the internet marketing mind map, covering just about everything I know about online marketing.
I would love your feedback on the format, size, and content. Should I make more in depth mind maps for niche topics?
Update: Due to popular feedback I just Creative Commons licensed the internet marketing mind map, so you [...]



Free Mind Mapping Software

Oct 8th, 2007

Mind mapping software is useful for mapping out complex subject matters in a visual presentation. Free Mind is a free tool to help you create mind maps that can be formatted as HTML, AJAX, or PDF.



5 Differences Between Google.com & International Google Search Results

Oct 8th, 2007

Having searched hundreds of times on google.ca and google.com.ph I see some subtle differences in how the top ranked global / US results are mixed into international results.

High authority sites do not tend to rank as well internationally as they do in the US. Domain trust counts less. As an example, Matt Cutts recently [...]



What do You Call Yourself?

Oct 8th, 2007

Google can’t catch most paid links. They can’t even catch large malware networks that have existed long enough to be reported in the mainstream media. But they can go after business models they do not like.
As Google tries to shift the web to improve user experience AND extract as much profit as possible, certain classes [...]



Major Yahoo! Ranking Changes

Oct 8th, 2007

Yahoo search normally moves rather slowly with small changes, but I just saw some pretty big shifts in Yahoo rankings, including

botching part of a sitewide 301 redirect that they had followed for months - now both sites rank, but each ranks well for some portion of the queries
a bit more weight on domain names

What are [...]



Comcast Fined for Syndicating Fraudulent News

Oct 8th, 2007

Any time a big media company writes about publishing ethics, just remember how much fraud is baked into their business models. Comcast was fined by the FCC for displaying fake news about a sleeping pills. Direct to consumer drug marketing wrapped as fake news. Can a company get any sleezier?



Short Term Opportunism & Online Economic Trends

Oct 8th, 2007

Many financial and social markets are destroyed by short term opportunism. Because the web is virtually limitless, it is easy to make sales pitches that sound like everyone gains. But that is rarely, if ever, true. Every clean traffic source gets gamed. So do the dirty ones.
A recently launched blog Ponzi Scheme has [...]



Understanding the Value of High Quality Editorial Blog Content

Oct 8th, 2007

With an ever increasing number of ways for people to share content and an ever increasing number of competing channels the easiest way to estimate the value of a blog post is to look at the people citing it. Citations lead to new readers and subscribers…and more citations. If your posts are well cited it [...]



Improve snippets with a meta description makeover

Oct 7th, 2007

Written by Raj Krishnan, Snippets Team
The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and [...]



Quick security checklist for webmasters

Oct 7th, 2007

Written by Nathan Johns, Search Quality Team
In recent months, there’s been a noticeable increase in the number of compromised websites around the web. One explanation is that people are resorting to hacking sites in order to distribute malware or attempt to spam search results. Regardless of the reason, it’s a great time for all of [...]



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