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New changes in Google Adsense Ad blocks is changing revenue for many publishers.  How this new changes to Adsense Ads are affecting your business?

Internet is buzzing about latest changes by Google AdSense in their text ads so now instead of getting paid when people click anywhere on an ad unit it will only work when there is a click on an actual title or URL in the ad. Smaller area of the ad is now clickable thus making clicks more targeted and most likely we’ll see lower CTR and definitely significant drop on some webmasters adsense earnings .

Here’s explanation by Google from their Inside Adsense Blog:

“We’re rolling out a change to our text ad formats to help reduce accidental clicks and increase value for advertisers…..This new format will match the changes we’ve implemented on Google.com to help decrease the number of accidental clicks and increase the number of ad conversions. A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the user’s overall experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease.”

“Finally, this change won’t just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.”

AdSense acknowledged that this new change ‘may result in a RPM decrease for some publishers in the short term’ but they expect it to lead to increased spending by advertisers in the long run which might be a good thing.

I did notice a little lower CTR in my account but it is still early to draw any conclusions.

Is anybody else experiencing lower CTR yet?