In August of 2004, the internet marketing world and the internet in general would never be the same. What event caused such a change? It was when John Reese released his original Traffic Secrets course, and the art of driving targeted traffic to your websites was changed forever. Even at a costly $997, it quickly became one of the bestselling internet marketing courses of all time. And shortly after its release many success stories started pouring in from people that bought the course, applied its techniques and started getting massive amounts of targeted traffic.