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Boost Your Rankings - Onpage Optimization Factor

Apr 19th, 2007 | By seojr | Category: SEO Optimization

Before you start Optimization First you need to select main 3 keywords.

example:
weight loss story
weight loss picture
safe weight loss
Notice that all of the keywords contain the word “weight loss”. This will make things easier for us when we begin to optimize our offpage ranking factors.

Now Optimize your Webpage …
The first thing you need to do is select a page Title for your website.
Add a Title
The page title should:
Include ONLY our main keywords.
The least amount of words you can place in the title, the more weight
Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:
Welcome to our website!
This is the html code used to create this title: <title>Welcome to our website!</title>

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:
weight loss story and weight loss picture and safe weight loss
This is the html code used to create this title:
<title>weight loss story and weight loss picture and safe weight loss</title>

Although that title isn’t horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.
This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture
This is the html code used to create this title:
<title>Weight Loss Story | Safe Weight Loss Picture</title>

Always Combine Your Keywords In The Page Title!

When Google looks at our title, it will see all 3 of our keywords only. Combining keywords to cut down on
the total number of keywords displayed in the title is a great way to boost the strength of each individual
keyword, which will have an immediate impact on your ranking.
Add <h1> header tags
Next we’ll need to add 1 <h1> header tag and place our most important keyword there.
The <h1> header tag should be as far towards the top of the page as possible.
When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

Note: Here’s a neat free tool which allows you to visually see how the search engines view your
webpage: http://www.webmaster-toolkit.com/search-engine-simulator.shtml

So, it’s best to place your <h1> header tag on the top left hand or top/middle portion of your page. You can think of an <h1> header tag as a title for whatever content you have on your page.

Next, we’ll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage.
You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:
<h2>safe weight loss<h2> (Usually it’s best to place your primary keyword in your <h1> tags and your secondary keyword into the <h2> tags.

After we’ve done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don’t overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you’ll really move up in the search engines.

That is not the case at all. It is the offpage optimization factors that will get you high rankings.

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