Brian Clark just wrote a great free 22 page report about…

• why you should ignore the trap of free content + ads as a business model

• how creating and marketing free content and promotes information pollution
• how to package and sell information
• how you are not like a typical web user
• why you need to take advantage of new trends and ignore trends of old
• what brands actually sell
• how primitive the web is

Many of the points he hits on are similar to my post titled Death of the Book: Publishers Will Become Interactive Media Artists with the exception that Brian is more eloquent and used much better formatting. If you only read one thing this week, make sure Brian’s Teaching Sells report is on that short list.