In each affiliate program, you will find many products. When you promote a product and sell it, you will make a commission. You can promote a product by advertising the merchants website. This method is known as Direct Linking or Google Cash Method.

The affiliate program will provide you with a unique link for each product listed on it. When you will advertise that link, people are going to visit the merchants website. If someone likes the product, a sale will be made. Each sale means a fixed percentage as a commission for you.

But how to promote the merchants website, there are many methods. One of the method is through using Pay per Click Advertising. In Pay per Click Advertising, you pay for each click that your ad gets. Google, Yahoo and MSN, all three search engines have very popular PPC programs.

You can open a Google Adwords Account with $5. Similarly, you can open an MSN account for $5. Yahoo lets you open an account if you deposit minimum $30. All the three search engines also can give you a free $50 or $100 voucher also in the beginning.

Look for a free voucher when you open an account on these search engines. The voucher will give you $50 or $100 worth of free clicks. Dont waste these clicks. Use them to test a few products for free in the beginning.

First, choose a niche that you want to promote like music, movies, weight loss, dating, iPods etc. Once you have chosen your niche, select a product that you want to sell. Start a campaign on any of the search engine by making ads.

In the beginning don’t set your daily budget more than $2 and choose your keywords carefully. The choice of keywords in PPC is very important. Think like you are the one searching for the product that you want to sell.

The art of PPC lies in the selection of proper keywords that convert. See which keywords are converting. Think like the buyer! Choose keywords that are very specific to your product.

Google, Yahoo and MSN provide you with free Keyword Tools. Use them and select good keywords. In the beginning, try to make $50 every day.

Use them, choose your keywords wisely. If a website does not convert on 50 clicks, simply abandon it. Choose another merchants website. Your aim should be to make $50 daily in the beginning.

I won’t take much of your time, but quickly wanted to let you in on a brand new, free keyword research tool that I just downloaded which lets you spy on any Adwords competition, and comes up with more keywords you can use for your campaigns or even for the website.

We all know how important keywords are when it comes to SEO and PPC.

Well, this tool allows you to see any Adwords advertiser’s keywords, while browsing Google in real-time. This is going to completely change the way keyword research is done on the internet. (Watch the video – link below)

Anyway, I highly suggest that you go and download the tool while it’s still
free, because I am guessing it won’t be free for long.

=> http://www.seojr.com/Recomended/ppcspy.html

Enjoy!

Damir
P.S. Here’s the link where you can get this free keyword tool again:
=> http://www.seojr.com/Recomended/ppcspy.html

Prior to GoTo.Com first using the pay per click model it was very difficult, if not impossible, for new advertisers to get to the top of the search results on major search engines. Since that time it has quickly evolved into the media of choice for many, many savvy online entrepreneurs. Instead of having to spend all of one’s time trying to figure out search engine algorithms and the like, Advertisers could now focus on buying the keyword traffic they need to succeed online.

There’s lots of debate about Pay-Per Click advertising. Many companies love it and others feel they’ve been burned by it. All a Pay-Per-Click campaign can do is bring customers to your website. Many entrepreneurs mistakenly believe that just getting customers to their website is the final goal instead of just the beginning of the selling process. Once a advertiser understands this simple concept then they look at pay-per-click with a new appreciation.

Why? Because everybody wins. Customers find what they’re looking for. The advertiser’s business grows and thrives with new business. The search engines get paid.

Presently Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the most popular search engines offering the Pay-Per-Click model. Even though it’s similar the submission process differs with each search engine. Unless an advertiser is experienced in dealing with the nuances of each engine, it is probably wise to outsource the submission and maintenance to a third party firm.

Advertisers can make sure that their product or service gets listed high in the search results by just paying for the traffic. It’s a mistake to believe that there won’t be any marketing costs in models like SEO (search engine optimization). Companies can invest a huge amount of resources both time and money in optimizing keywords, creating in-bound links, understanding and applying the correct keyword density and designing a site that still converts at a reasonable return on investment.

The best feature about Pay-Per-Click for some advertisers is that it’s fast. It’s tailor made for advertisers seeking quick results. If you sell seasonal products like chocolates, greeting cards and other gifts which become hot selling items during festive season of Christmas. A PPC model assures the advertiser his products or services can be found by the consumer in time to take advantage of the season.

A conversion rate is defined as the percentage of people who actually purchase your product or service compared to the number of people who came to your website by clicking on your Adwords ad. This number is the conversation percentage and the higher the percentage, the more effective your ad campaign. If you have extremely low numbers, you need to do something to increase those numbers such as refine your ads or choose better keywords or websites for displaying the ads.

Google provides inside the Adwords application a tool for tracking conversions for each campaign and each ad you run. This allows you to learn what your rates are and see which ads are doing their job well. If one ad or a whole campaign isn’t doing well, then you can look for patterns that can clue you in about how to change and make the campaign more effective.

Adwords conversions are driven by many factors. It is not sufficient of your ad to get the user to click through to your website, although that is the first step. The ultimate goal is to make a sale or create a valid lead that will bring in a future sale. Whether you goal is to get the visitor to sign up for a newsletter or to purchase a product or service, if that visitor fails to do what you wish, then you have not converted that visitor. How many convert once they see your website is controlled by you. How attractive is your website? Is it truly compelling, making the visitor believe they simply can’t live without the product or service your offer? Is the website easy to navigate or is it not very user friendly? Are your sales claims believable or do they seem to be unrealistic? Do you have data to support your claims? These are all factors that are within your power to control.

Don’t offer free stuff in your ads if people visiting your site have to pay to get it. Your offer must reflect exactly what people will get when clicking the ad. An ugly site with poor navigation and difficult to use will not help you getting high conversion rates no matter how effective the ads are you created for your campaign.

Here are 3 ways to make a successful Adwords campaign:

1. Keywords will be your first concern. In reality this will be critical to Adwords campaign success. In fact without good keywords your campaign cannot be productive. A fine mix of targeted keywords to bring in sales, and broad based ones to draw traffic is required.

Search engines are impersonal; they will not worry about the fact that you will have to pay for clicks in if they are not pulling sales. With this in mind be careful how you choose your keywords. Of course popular keywords will bring lots of traffic but not necessarily any sales. Now a large number of marketers will just jump into the search engine database and fish out some popular keywords, what they fail to understand is that these keywords will not be directed at their particular market.

If you are experiencing some problems with keywords the Adwords site can help you. They have many tools and tutorials to help you . In fact you will have some of the best pay per click resources available when you visit www.adwords.google.com

2. Your bid must get you a high position in the search engines. This is because the average searchers, like most of us are looking for instant gratification. Because of this they will only look at the first 5-10 pages of the search results and then try a new keyword.

This is the reason that it is critical for you to make sure your ad is shown in the first 5-10 pages. This is because search engines do not position ads according to “first come first serve.” Instead the ad with the highest bid will get the highest position. You will need to carefully budget ads so that you never run out of money. It is pointless spending money on premier positions and not having enough money to sustain your ad position. Search engines protect their customers from incurring losses by allowing caps to be put on ads. Of course if you go beyond this cap your ad will be pulled.

3. Last but by no means least is the fact that you will need to manage your campaign. Ads can be unpredictable and you will not fully realize their performance level until your campaign is active. Pay proper attention to every part of your campaign to ensure success. Know how to adjust quickly if necessary.

So now you know what it takes to make a successful Adwords campaign. what is more all this information is free and you do not have to pay $54.99 for literature that may not even help you.

A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”

He has since gone on to begin and operate 16 separate online companies, in which he sells everything from toys and games, books, DVDs, pet food, and so on, but he sells his own manufactured products and is also an affiliate for other Web businesses. This is while he applies the secret he discovered.

This New England citizen has garnered $87 million worth of advertising that he’s never had to pay for. Most of this has come from Google’s pay-per-clicks and other forms of search engine paid advertising. Remember, again, he’s gotten everything for free.

His secret is so powerful that he can monopolize any niche online and can always get the top premium spots he wants in search engine listings, above the usual listing results with search engines.

Yes, he has to set up an account with each search engine uses. However, after he utilizes his techniques, he doesn’t have to pay for the costs that would normally be incurred.

He still has to set up an account with the search engines – but after applying his secret he is removed from having to pay for all the costs otherwise involved.

The northerner revealed that in this nearly eight years’ period of time since applying his secret he’s done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.

Now to everyone else’s fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he’s not promising any of us for how long.

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.

This secret is easy to read and can be understood even by those with just a fourth grade reading level.

And while you’re there, go ahead and scroll on down to see for yourself what others have to say about this secret and success are having with. And it’s now freely available to you, if you want to take advantage of it — for perhaps a limited time, so get it now.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds.

Now, the advert you have inserted on another site is directly related to the product or services the hosting site offers otherwise the advert would be wasted. For many people the benefit of only paying when the service is used i.e. when someone actually visits your site cannot be underestimated.

Rather than paying for a month’s worth of advertisements that might bring you no clients, here, you will only pay when people notice the advertisement and then go on to your site. In the past there were many complaints about bills being run up by competitors clicking on an advert link but that is not the case. The advantage of this pay per click system is just how directed the advertising is and of course, more effective use of a marketing budget. Your ad will only show up on sites where people are already interested in something related to what you are offering.

Getting traffic by pay per click method, By now most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. All you need to do is decide which keyword term or phrase you want and that will create your advert when people use that term. Next to the natural search results, you’ll find that your ad shows up along the top or on the sidebar.

These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. When the ad goes up, you will have a good idea as to whether or not it is effective. This is still the most popular method of marketing because it works and most companies, large and small will use pay per click advertising as a standard method to market themselves.

Google Adwords is the answer to their prayers. It is a well-known form of advertising. Just create and ad around a keyword and submit it to the search engine. Then your ad will pop up on the right hand side of the search results.

Where are Google Adwords? They are the small ads that come up with the search results when you put a keyword into the Google search engine. Advertisers who are using Google Adwords make all these ads.

Starting and managing a Google Adwords campaign is not something to be taken lightly. Of course nobody can deny the great exposure and potential to reap substantial profits, but at the same time it should be noted that Adwords is a pay per click advertising method. This means that if you are not careful it will eat up your advertising budget very fast.

This is why you will need to be very careful to manage your pay per click marketing campaign properly. Firstly do your keyword research. You must target them correctly so that you attract the right people who will want to buy from you. At the same time you should not make them so specific that you do not get many views.

Calculating your bids is critical to the success of your campaign. With online advertising you will always expect some wasted leads, which will cost you some money. It is very important to understand what you can get out of your campaign before you start it.

To get a better placement you will need to bid higher, and pay more money. Obviously better positioning will result in more traffic; it is good to keep in mind that the average searcher will not be looking beyond 5-10 pages of results. On the other hand do not waste your money on ads that are bringing huge amounts of traffic with no sales.

Once you select your keywords and start your campaign, you will need to keep a watchful eye on it. Managing every detail is critical to your success. In fact you must do deep analysis on your ads and keywords. As mentioned, ads with a large amount of weak traffic can cost a lot of money. When you link your ads back to your site they are easily tracked. Ads that are not pulling should be adjusted or even just discarded.

For maximum efficiency, a campaign should be managed in detail. If time is short you can hire a service to monitor it. In fact when you hire a good company they can give you all sorts of suggestions to improve your campaign.

Join the forum discussion on this post

If you are using AdWords to make money online, one question always comes in front; How do you analyze your AdWords Competition and make more money with campaigns ?

By knowing what keywords your competitors are bidding on, will allow to replicate their proven campaigns and make yours more successful and profitable. But how do you get that valuable information? You can’t. Well not until now.

This new revolutionary program will generate all the information that you need to know about how they make their income, from their ads, their landing pages and their keywords. PPC adverts work every time, but they work even better when you know before you start to plan your campaign what others are doing.

Watch these Free videos that will show how you can analyze the AdWords competition on the internet. You can see which ones are succeeding and which are not, but the interesting part is that you can track your competitors and pretty much spy on them to see how well they are doing. You can monitor how well their Adwords campaign are doing, see which products they are promoting, track how many days they run their ads. This feature has to be by far the best feature we currently know of in the program. I mean if you think about it logically, you are able to watch somebody’s progress and monitor their ideas and if you think that the idea is working successfully for them, you can just as easily try it out yourself. You can simply duplicate their best keywords and copy them for yourself so that you too can experience the popularity and high rate of traffic.

This is a very powerful “AdWords spy tool” that will run on a scheduled basis. You simply enter your list of keywords and let affiliate elite do the rest. It then will run for as many days as you want and track which keywords are being bid on and which ones are not. It will then start to show you an extremely powerful list of words that are being used by the same companies for extended periods of time. These keywords are most certainly money makers because advertisers do not like to waste money. The second best part is once you have identified which sites are using which words for extended periods of time, then you simply can go back to the reverse search and find all the words those sites are using and watch those as well.

With this new tool you can use people’s current ideas and then adapt on them to make them even better for you. This is excellent because you can start off with an already good set of keywords and then research other sites around the internet to see what works for them, then you can fuse together all these ideas and give yourself the best chances of driving more traffic and visits to your website if you choose to use the keywords on your website.

—-> Watch Free Videos Here! …

The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he’ll provide a detailed introduction to Website Optimizer and review the product’s latest features.

The second online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous experience with Website Optimizer or other site testing tools. Tom will deliver a step-by-step demonstration of how to successfully launch multivariate and A/B Split experiments, and he’ll also answer your questions.

Google’s Website Optimizer experts will be available during both online seminars to chat individually with attendees, and to answer questions in real time. We also encourage you to submit ahead of time any questions you’d like Tom to discuss.

Online seminar schedule and registration information:

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 – 11:00am PDT
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 – 11:00am PDT
Register to attend.

Once you’ve registered, you’ll receive an email from WebEx with participation details. We look forward to seeing you there!

Posted by Heather, Inside AdWords crew

If you’re interested in chatting about B2B advertising with someone from AdWords Tech B2B, please let us know via this short form. Whether or not you choose to meet with someone from the team in person, you’ll still receive a code for a free expo hall pass, or 20% off of the regularly priced conference pass when you fill out the form. (Please note that the code cannot be retroactively applied.)

The team looks forward to meeting you in NYC.

Posted by Blake, Inside AdWords crew

Join the forum discussion on this post

Great topic from  Inside Adwords – the Official Google Adwords Blog.

Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to make sure that her keywords were capturing all of the new, different ways potential customers are searching for her business. Previously, we covered how to first develop your core keywords and then create a list of modifier keywords. Today, we will discuss some other ways you can continually brainstorm new keyword ideas.

Google Trends
Have you tried Google Trends yet? As an advertiser, you can use Google Trends to look at the search volume for different keyword ideas. Perhaps a new medical procedure was introduced to your field — you can use Google Trends to figure out how users are searching for it. On the same page, you can also read the latest articles related to your industry so you can keep up to date on all the important, well, trends. Simply enter any search query or compare two or more queries and Google Trends will return a graph of search volume and related articles. Google Trends statistics are updated daily and you can look at specific periods dating back to 2004. You can read more about how Google Trends works here.

Search Query Reports
The Search Query Report shows performance data for the search queries that triggered your ads that received clicks. Since this report includes search queries and their corresponding performance data, you can use this report to fine-tune existing keyword lists. Specifically, you can use this report to identify both new keywords and negative keywords that you’d like to add to your account to better control when you would like your ad to appear. You might also want to enter these terms in the Keyword Tool and see if users are searching for other similar terms. You can find a step-by-step guide on how to run a Search Query Performance report here.

Forums and Wikipedia
Discussion forums related to your industry and online information sources like Wikipedia are other ways to learn how the general public perceives your product or service. Browsing different discussion forums is a great way to keep track of all the buzz related to your industry. If there are misconceptions about your industry, you can use this information to your advantage. Say you work in healthcare, and you realize that many are concerned about a new treatment option — you can then try to address these concerns in your campaigns.

Google Search
Last but not least, use Google search to your advantage. Perform Google searches to see what the most relevant results are for both natural and sponsored search results. You can check out the sponsored results to see what other people are advertising and use natural search results to find sites you can browse for new ideas. Looking at these results can also help you brainstorm new negative keyword ideas so that you can better target your audience.

We hope you’ve found these tips to be helpful. And as always, please let us know which optimization tips you would like to read about.

Posted by Feng, Inside AdWords crew

— Brian Kennish, Developer Programs Engineer

V11 introduces several changes to the AdWords API. Below, you’ll find the main highlights from this release. For a complete list of V11 changes, please see our release notes.

V11 HIGHLIGHTS

• New, flexible report interface: The report interface has changed in v11 to add flexibility to the reports you can schedule. By no longer providing a specific ReportJob object for each report type, the new interface can now expose report updates without requiring a new version release of the API. The new, generalized DefinedReportJob object lets you create a custom report by choosing a report type, aggregation types, and a set of columns.

• New report type: Version 11 exposes the reach and frequency performance reports.

PLEASE NOTE…

CustomReportJob has been removed from v11 and replaced by the new, generalized DefinedReportJob, which is more powerful and flexible as it lets you create a custom report by choosing a report type, aggregation types, and a set of columns.

V10 SUNSET IN FEBRUARY 2008

Per our versioning policy, V10 will be supported for four months from today, after which time it will be turned off. Therefore, please make sure that you upgrade to V11 before February 18, 2008.

As with every new version of the AdWords API, we strongly encourage you to review the Release Notes section of the Developer’s Guide to learn more about this version.

UPDATE as of Oct 18, 2007

We apologize for the delay in making v11 available. We just implemented a patch that corrected the issue. You should now be able to access the API. Thank you for your patience.

– Borana Toska, Product Marketing

AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We’ll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.

Posted by Blake, Inside AdWords crew

When you use regional targeting in your campaigns, Google users searching from your targeted areas will see the city or region name (whichever is more specific) displayed directly beneath your ad. This alerts users that your product or service may be especially relevant to them due to your proximity, and it helps you reach local users. Check out this example ad:

Once you have a week’s worth or more of conversion tracking data, you should have enough information in your reports to start adjusting your bids to improve your ROI. Here are two strategies to improve bids using your new data.

When ROI is less than 100%

Using the type of report I described last week, sort the data on the “Value / Cost” column (which is your ROI expressed as a percentage) and look for keywords that have a negative ROI (i.e. less than 100%), but enough clicks that you’d reasonably expect some conversions to have happened. These are keywords for which your advertising costs exceed your profits, so your bids for these keywords may be set too high. (Please see the Notes section near the bottom of the post for further discussion on why I say ‘may’ here.)

In most cases, you should lower the bids for keywords with ROI less than 100% to the amount in the “Value / Click” column from the report. The “Value / Click” amount reflects how much profit you gain per click, so if you set your maximum CPC to this amount and the performance remains consistent, you will at least break even on these keywords.

When ROI is more than 100%

For keywords that have a positive ROI (i.e. greater than 100%), consider increasing your maximum bid — but not higher than the amount in the “Value / Click” column. By increasing your bid, your ROI will decrease but you may end up making a greater total profit because you’re getting more clicks when your ad moves to a higher average position.

Consider the hypothetical situation shown in the table below. To begin with, your max CPC of $1.00 puts you in position 6.0 on average and your ROI is 200%. Then, suppose there are two possible scenarios when you raise your max CPC by $0.20 to $1.20 to improve your average position to 5.0; in scenario A, the higher position gets you 10 extra clicks and in scenario B, you get 15 additional clicks.

Because you’re paying more for every click, your ROI decreases and you need more clicks to make the same profit as before. As you can see, in scenario A, your net profit has declined from $50 to $48 so you should keep the old bid. In scenario B, your net profit has increased from $50 to $52 so you should keep the increased bid and experiment with raising it even further.

	Avg. CPC	Value / Cost (ROI)	Value / Click	Avg. Position	Clicks	Cost	Total Value	Net Profit
Current	$1.00	200%	$2.00	6.0	50	$50	$100	$50
Scenario A	$1.20	166%	$2.00	5.0	60	$72	$120	$48
Scenario B	$1.20	166%	$2.00	5.0	65	$78	$130	$52

About this table:
Cost = Avg. CPC multiplied by Total Clicks
Total Value = “Value / Click” multiplied by Total Clicks
Net Profit = Total Value minus Total Cost
Note that only the “Net Profit” column is something you have to calculate. All other columns are available in AdWords reports.

If your competitors aren’t looking at ROI data when setting bids, they won’t know which keywords are costing too much, nor which keywords could have delivered greater profits in a higher position. Now that you’ve got the data to see the complete picture and make smarter bidding decisions, you’ll have an edge over competitors who are bidding without being fully informed.

In addition, enabling conversion tracking is also the first step toward using two products which let you bid directly using Cost Per Action (CPA) bidding: the Conversion Optimizer beta and Pay-Per-Action (PPA) beta. These products may make it easier to reach your ROI targets, as well as help you to spend both your time and your advertising dollars more effectively.

Notes: for when you have ROI-negative keywords.

I don’t say that you should definitely decrease bids for ROI-negative keywords, because it is also important to factor in the lifetime value of a customer. Also, a keyword may have been used in combination with other keywords before leading to a conversion.

The lifetime value of a customer is probably greater than the one-time conversion event. For example, if you’re selling flowers, it’s quite likely the customer may buy flowers annually for every birthday or anniversary. If you factor this in, the customer may be worth far more than the profit you make on their first purchase.

There is also the possibility that some of your keywords are used while customers are comparison shopping, and once they’ve made up their mind, they find your site again using another keyword. For example, if someone searches for “flowers”, they may just be researching their options. Once they know what type of flowers they want, they may do another more specific query such as “buy red roses”. If this happens, the conversion will only be assigned to the last keyword they used and you may want to keep the more general keyword to ensure potential buyers are aware of your site early in the purchase cycle.

This concludes Fred’s ROI series, which we hope will help you improve your advertising results. Should you have any unanswered questions, or if there are particular areas you’d like to see covered in more detail, please let us know. We’d be pleased to invite Fred back for more posts in the near future.

Posted by Blake, Inside AdWords crew