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Google Adwords PPC

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AdWords Optimization Tips: Brainstorming new keyword ideas

Oct 20th, 2007

Join the forum discussion on this postGreat topic fromĀ  Inside Adwords – the Official Google Adwords Blog.
Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to [...]



New Reports Functionality

Oct 20th, 2007

Aaron Karp, AdWords API Team
Version 11 of the AdWords API includes a significant overhaul to the way you schedule reports and the data you are able to retrieve. In the reconfigured Report Service, you now have access to most of the report types and columns that are available through the AdWords Report Center, which means [...]



AdWords Downtime, October 20th

Oct 20th, 2007

We’ve rescheduled this month’s system maintenance for Saturday from approximately 10 a.m. to 2 p.m. PDT. You won’t be able to access AdWords or the API specifically during this period, but your ads will continue to run as normal.
— Brian Kennish, Developer Programs Engineer



API Version 11 Now Available

Oct 20th, 2007

We are happy to announce the release of the AdWords API Version 11 (V11).
V11 introduces several changes to the AdWords API. Below, you’ll find the main highlights from this release. For a complete list of V11 changes, please see our release notes.
V11 HIGHLIGHTS

New, flexible report interface: The report interface has [...]



AdWords system maintenance on October 13

Oct 12th, 2007

On Saturday, October 13th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual.
AdWords system maintenance typically occurs on the second Saturday of each [...]



AdWords Ads: what’s your location?

Oct 12th, 2007

Lately we’ve received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here’s some helpful information that explains when we display locations, and how we determine what to display.
When you use regional targeting in your campaigns, Google users searching from your targeted areas will see the [...]



Latest AdWords Newsletters: Tech B2B and Entertainment & Media Industry

Oct 12th, 2007

We’ve got two new resources for advertisers: the latest edition of the AdWords Tech B2B Industry Newsletter and the brand new AdWords Entertainment & Media Industry Newsletter.
In the latest issue of the Tech B2B Industry Newsletter, you’ll find tips for connecting with small businesses and ways to expand your reach using Google’s content network [...]



ROI: why it matters and how to track it — part 3 of 3

Oct 12th, 2007

In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account — and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, Fred is back with tips on how [...]



AdWords Optimization Tips: Managing and Optimizing Bids

Oct 12th, 2007

Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are directed towards readers who also use Google Analytics, while others are [...]



Google participates in Stanford AdFraud 2007 workshop

Oct 12th, 2007

Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by more than one hundred participants from academia and industry, [...]



Please Upgrade to AdWords Editor 4.0 by October 3rd

Oct 12th, 2007

We’d like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired 60 days after new versions are released in order to optimize [...]



New CPA bidding product available

Oct 12th, 2007

We’ve heard your requests for a cost-per-acquisition (CPA) bidding tool so we’re excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps [...]