On Saturday, October 13th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual.
AdWords system maintenance typically occurs on the second Saturday of each [...]

Lately we’ve received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here’s some helpful information that explains when we display locations, and how we determine what to display.
When you use regional targeting in your campaigns, Google users searching from your targeted areas will see the [...]

We’ve got two new resources for advertisers: the latest edition of the AdWords Tech B2B Industry Newsletter and the brand new AdWords Entertainment & Media Industry Newsletter.
In the latest issue of the Tech B2B Industry Newsletter, you’ll find tips for connecting with small businesses and ways to expand your reach using Google’s content network [...]

In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account — and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, Fred is back with tips on how [...]

Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are directed towards readers who also use Google Analytics, while others are [...]

Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by more than one hundred participants from academia and industry, [...]

We’d like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired 60 days after new versions are released in order to optimize [...]

We’ve heard your requests for a cost-per-acquisition (CPA) bidding tool so we’re excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps [...]

Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series:
In part one of the series, I explained that it’s [...]

Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we’re happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes.
Simply plug the text of your ad, image, and contact [...]