Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we’d like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, speak about these latest updates.
The Website Optimizer team [...]

Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about our approach to landing page quality, we recently created a new FAQ in [...]

Do you love the tips you read on Inside AdWords but want to learn more?
Here’s your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate level AdWords Seminars for the upcoming season: San Diego, Seattle, Dallas, Scottsdale, Los [...]

To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter.
In this issue, you’ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with information about how to expand your reach using the Google content network, Audio [...]

Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of [...]

As we launch into fall, many retailers are already gearing up for the most important sales season of the year — the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well ahead of [...]

On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual.
AdWords system maintenance typically occurs on the second Saturday of each [...]

Today, we’ve released our first major update to Website Optimizer, our free site content testing tool. Based on feedback received from advertisers and agencies, we’ve added three highly requested features:
1. We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your [...]

Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a day off to rest in the true spirit [...]

You may notice some changes to the AdWords Report Center — this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you’ve ever used Google Analytics, you’ll probably recognize the new graphical layout. The improved Report Center should make your data much easier to process, so we [...]