On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual.
AdWords system maintenance typically occurs on the second Saturday of each [...]

Today, we’ve released our first major update to Website Optimizer, our free site content testing tool. Based on feedback received from advertisers and agencies, we’ve added three highly requested features:
1. We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your [...]

Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a day off to rest in the true spirit [...]

You may notice some changes to the AdWords Report Center — this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you’ve ever used Google Analytics, you’ll probably recognize the new graphical layout. The improved Report Center should make your data much easier to process, so we [...]

A few weeks ago, we asked you which optimization topics you wanted to learn more about. Many of the questions we received were on creating effective ad text, which is the subject of today’s post.
If you aren’t familiar with our six-part series on optimization tips, you may want to check out our previous post on [...]

Last night, our engineers were able to implement the upgrades that were originally scheduled for this Saturday’s maintenance period. Therefore, we’ve cancelled this weekend’s system maintenance and your accounts will be accessible without interruption.
Posted by Judy, Inside AdWords crew

In the spirit of back to school, we’ve launched the Auto Industry Knowledge Center to provide automotive advertisers with the most up-do-date information and learning tools. The Auto Industry Knowledge Center has industry-specific resources to help you get the most out of AdWords. Whether you sell parts online, own a dealership, or host an auto [...]

Two weeks ago, we posted about an upcoming improvement to the formula used to determine which ads are placed in the top spots above Google search results. The change offers advertisers more control over when their ads achieve top placement, while also increasing the quality of our ad results for users. Today, we wanted [...]

On Saturday, August 25th, the AdWords system will be unavailable from approximately 10 a.m. to 11 a.m. PDT due to maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
Posted by Judy, Inside AdWords crew

We’ll be performing routine system maintenance on Saturday from approximately 10 a.m. to 2 p.m. PDT. You won’t be able to access AdWords or the API specifically during this period, but your ads will continue to run as normal.
— Brian Kennish, Developer Programs Engineer