This video is a bit longer than some of the earlier videos, clocking in at 9 minutes and 39 seconds.
The Dual Roles of Navigation: Navigation needs to be user friendly and search engine friendly. If you want a user to pay attention to an offer you have to link to it with a call to [...]
Brian Clark just wrote a great free 22 page report about…
why you should ignore the trap of free content + ads as a business model
how creating and marketing free content and promotes information pollution
how to package and sell information
how you are not like a typical web user
why you need to take advantage of new [...]
SEL highlighted that Google is correcting domain spelling errors. Which works to block some typos, but in some instances is pushing traffic away from smaller domains toward more authoritative websites.
Good Job Google
Here is an example of the spell correction working right…
Lets say you want to go to my blog located at www.seobook.com/node, but misspelled [...]
Some of my domain names were registered as a joke (haggisdiet.com was a bet against Andy Hagans), and it wouldn’t be hard to register domains in the name of another person. Having said that, I doubt few people put my name on their domain names, and now you can look up a list of domains [...]
I am not sure if many readers here know about it, but this site has profile pages. Here is my profile, for example.
A few updates worth making:
allow you to insert your RSS feed of your blog on the page
track all comments from a user
allow adding additional widgets / gadgets to profile pages
layout improvements, but I [...]
I was sad to see Barry’s post about Yahoo! showing garbage stats to unauthenticated users.
Not that they asked for it, but here is my advice for Yahoo! Search:
Following Google’s moves from last year is no way to catch them.
How about marketing yourself on your key properties.
Invest in Wikia search and share technology with [...]
While I was off on vacation apparently there was a childnodes error on Yahoo! SERPs with SEO for Firefox. An SEO Book reader nicknamed nastyw fixed the error and a programmer friend of mind recently updated the code. We also added phrase and exact match to the broad match values for the Google traffic estimator [...]
A friend of mine recently emailed me to ask if his site was penalized for selling links. The same email went on to say that he is ranking better than ever in Google, even for his core category single word query, but his toolbar PageRank score dropped by one.
Google Stats Are Wonky
Many of Google’s webmaster [...]
Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to
Answer: I would say off the start don’t enable an [...]
Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:
filter link juice to your mother brand site, [...]
I just found another Google webmaster guideline worth sharing…
According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google [...]
Earlier this year the NYT dropped their subscription wall and Google started mixing many types of content (news, videos, etc.) directly into their search results.
10 Days ago Radiohead announced the name of their new album would be In Rainbows, and by the time the album was released today a person who uploaded a YouTube [...]
