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SEO (Google) News

These are latest posts and articles on SEO (Google) News. You can browse the archives from the menu in the sidebar for all articles and use "search" form as well to find more SEO (Google) News articles.


Beijing SEO Meetup

Oct 10th, 2007

George Kepnick (a.k.a. Werty) and Todd Malicoat (a.k.a. Stuntduble / Tuxedo Todd) will be in Beijing from October 12th through the 18th, and are hoping to hang out with some local SEOs. Just in case you have not yet met them, you can see a video of Todd talking here and a video of Werty [...]



Interview of Eli from Blue Hat SEO.com

Oct 10th, 2007

I have been a longtime reader and fan of BlueHatSEO.com, and recently asked Eli for an interview. He said sure, and here it is.
What is your background? What got you into SEO?
I started around ‘95-’96. I had a lot of interest in music and games and stuff so I created a couple sites related to [...]



Fear & Irrational Exuberance: Alan Greenspan Explains Why Google is Worth Trillions of Dollars

Oct 10th, 2007

Alan Greenspan was recently interviewed on the Daily Show.
Explaining his old job, he stated:
I have been dealing with these big mathematical models forecasting the economy, and I am looking at what is going on in the past few weeks and say, you know if I could figure out a way to determine weather or not [...]



Google is Becoming Wikipedia Without the Talk Page

Oct 8th, 2007

In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.
Google is only decreasing the PageRank for a subset of the sites they actually know about. …
Google [...]



While I Was Getting Married….

Oct 8th, 2007

These are some of the interesting things that happened while I was getting married.

My server was down hard on the day before my wedding, and DNS was propagating to the new server the day of my wedding. I have not tested all the tools and whatnot, please let me know if you see any errors [...]



Understanding the Psychology of the Google User (Through the Actions of an Engineer)

Oct 8th, 2007

Frank Schilling and Shoemoney recently had two great posts about Google. When combined I think they paint a picture of Google that skips past the rhetoric and double talk. Frank said:
As a publisher, I’ve always viewed Google as a bit of a predator in this context.. taking publishers in, convincing them to serve Google [...]



Major Relevancy Changes at MSN, Yahoo, & Possibly Google

Oct 8th, 2007

MSN Search Update
MSN announced they are upgrading relevancy and coverage. The increased coverage likely means that more inbound link sources are getting indexed. From looking at rankings of a few of my sites it looks like:

anchor text got A LOT more weighting
many lower authority links that were not passing weight (due to not being [...]



The Key to Ranking for Generic Viagra

Oct 8th, 2007

As noticed by Dave, some of the Google search suggestions are leading to thin affiliate sites. See generic viagra or generic valium for example.
As shortcusts and search suggestions get more advanced and more common they are going to be cheap traffic sources for those who understand the engines well enough to benefit from them. [...]



Radiohead Joins Google in Destroying Traditional Publishing & Media Companies

Oct 8th, 2007

Radiohead announced that you can pay whatever you like for In Rainbows, the latest album from the best band in the world. A TIME article states:
Thom Yorke told TIME, “I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, [...]



What if Web Advertising Was Banned?

Oct 8th, 2007

Ad Age’s A Sign of Things to Come? mentioned that the city of São Paulo banned outdoor advertising, and the movement is picking up steam elsewhere.
São Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de Janeiro is considering a similar measure.

Advertising on the web is not yet [...]



Exploiting Passion for Profit

Oct 8th, 2007

Buying Attention & Building Trust
With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.
Highbrow = Low Readership
Most potential buyers can not distinguish between great information [...]



The Next Break in the Web

Oct 8th, 2007

Webmasters currently face link rot as a major website maintenance problem. As we rely more on Google and other third parties for features such as hosting, ads, and content syndication what happens when some of the business relationships that are opening up content fall away or search engines reorganize and rebrand their offerings?
A few [...]