Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to
Answer: I would say off the start don’t enable an [...]

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

filter link juice to your mother brand site, [...]

I just found another Google webmaster guideline worth sharing…
According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google [...]

Earlier this year the NYT dropped their subscription wall and Google started mixing many types of content (news, videos, etc.) directly into their search results.
10 Days ago Radiohead announced the name of their new album would be In Rainbows, and by the time the album was released today a person who uploaded a YouTube [...]

George Kepnick (a.k.a. Werty) and Todd Malicoat (a.k.a. Stuntduble / Tuxedo Todd) will be in Beijing from October 12th through the 18th, and are hoping to hang out with some local SEOs. Just in case you have not yet met them, you can see a video of Todd talking here and a video of Werty [...]

I have been a longtime reader and fan of BlueHatSEO.com, and recently asked Eli for an interview. He said sure, and here it is.
What is your background? What got you into SEO?
I started around ‘95-’96. I had a lot of interest in music and games and stuff so I created a couple sites related to [...]

Alan Greenspan was recently interviewed on the Daily Show.
Explaining his old job, he stated:
I have been dealing with these big mathematical models forecasting the economy, and I am looking at what is going on in the past few weeks and say, you know if I could figure out a way to determine weather or not [...]

In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.
Google is only decreasing the PageRank for a subset of the sites they actually know about. …
Google [...]

These are some of the interesting things that happened while I was getting married.

My server was down hard on the day before my wedding, and DNS was propagating to the new server the day of my wedding. I have not tested all the tools and whatnot, please let me know if you see any errors [...]

Frank Schilling and Shoemoney recently had two great posts about Google. When combined I think they paint a picture of Google that skips past the rhetoric and double talk. Frank said:
As a publisher, I’ve always viewed Google as a bit of a predator in this context.. taking publishers in, convincing them to serve Google [...]