Well it all started a year ago, when two companies were reportedly in talks about a
merger, but those conversations were dismissed as rumors and
speculation. Well, here’s Microsoft and Yahoo 2.0.
A pairing in the spirit of a superhero teamup could happen if the
latest chatter about Yahoo and Microsoft proves true. Once again,
a potential merger is being [...]

As a full-time online marketer and webmaster I try to keep my eyes peeled to what is happening with the search engines. These complex creatures control the Internet. They truly are the heart, soul and brains of the web.
Unfortunately, they also control the faith of many struggling webmasters who are clawing their way to the [...]

The Search Engine Strategies Conference tour kicked off the 07
season in fine fashion by appearing in one of the most popular
cities in the world - New York City.
A controversial piece of the SEM puzzle considers whether or
not a marketer’s advertisement suits the quality requirements
of the search engines. A session at SES New York brought out [...]

Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.
Robots.txt serves as a tool to guide obedient search engine spiders to the content a webmaster wants indexed. It also blocks those spiders from reaching content as [...]

Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.
It’s called autodiscovery, and those search engines, along with IBM, have embraced the sitemaps concept wholeheartedly. Webmasters can now place the location of their sitemaps inside a robots.txt file, [...]