How does Google and other Search Engines think about Links and Link manipulation. In this article find out what things should you look for and how should you judge the value of a link?

We all know what influence links have on your website PR and overall rank in search engines. Way before importance of Page Rank and link manipulation started webmasters will get links for different reasons like to get traffic from that site or for endorsements but no one was really thinking about getting organic search engine traffic by manipulating links.

As we realized the importance of links and what they can do for our websites more manipulative linking started with Link Networks, “unrelated” Reciprocal linking, Paid Linking,… And that did work for a while but Google and other engines have been cracking down on these automated link creation programs and link farms.

So how do you create a white hat link, the one that appears to be natural and Google will give it’s vote to? The answer is simple, just ask your self “will this link help my reader get more value?” and “would I create this link even if search engines did not exist?”. If you answer yes to these two questions, than search engines are more than likely count that link.

Watch this video by Rand Fishkin, CEO of SEOMOZ.org that explains this theory little more, like they say “picture is worth thousands words”.

How do you look at links and creating them?