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Matt Cutts Blog

Cool: Google Releases Protocol Buffers Into the Wild

Published on 07/07/2008 at 11:43 PM
I love that Google just open-sourced Protocol Buffers. Think of Protocol Buffers as a very compact way of encoding data in a binary format. A programmer can write a simple description of a protocol or structured data and Google’s code will autogenerate a class in C++, Java, or Python to read, write, and parse the [...] Read Full Story...

The business case for goodwill

Published on 07/07/2008 at 09:47 AM
Carolyn Y. Johnson has a great article about companies that listen online today in the Boston Globe. She mentions that Comcast and Southwest monitor Twitter for frustrated users and Dell for improving its customer service as well as providing a site called IdeaStorm where people can provide feedback. Dell has implemented over 50 of the [...] Read Full Story...

How to stop junk mail

Published on 07/02/2008 at 10:40 AM
I’ve been learning how to stop receiving junk mail, and I thought I’d share what I’ve learned. Reducing Junk Mail There are several services that will help you reduce your junk mail: - GreenDimes offers a free basic service, but I decided to do their $20 one-time fee because it offered a few extra things I wanted. GreenDimes [...] Read Full Story...

Protect yourself: get a free credit report

Published on 07/01/2008 at 09:05 AM
I wanted to write down 3-4 easy steps to protect yourself from identity theft and help you check your free annual credit reports. Credit check options - If you haven’t checked your credit in the last year, visit the official site that lets you get a free credit report from each of the three major credit bureaus. [...] Read Full Story...

Suggest what webspam should work on next

Published on 07/01/2008 at 08:16 AM
Today is July 1st, which is a special day because it marks the beginning of the second half of the year. Just in the last day or so there have been a couple pieces of good news: better indexing of Flash, and we re-wrote our “What is an SEO?” guide to improve the [...] Read Full Story...

Search Engine Watch

SearchDay: Local Search for Little Biz

Published on 07/08/2008 at 08:38 PM
Today's search engine marketing news and opinion: Local Search for Little Biz; What are Good Links, Anymore?; Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads; and more. Read Full Story...

SearchDay: PPC Advertising: Art or Science?

Published on 07/08/2008 at 08:38 PM
Today's search engine marketing news and opinion: PPC Advertising: Art or Science?; Does Google Analytics Share Data?; Carl Icahn Returns to Letter-Writing; and more. Read Full Story...

SearchDay: Tips for Creating a Successful Blog

Published on 07/08/2008 at 08:38 PM
Today's search engine marketing news and opinion: Tips for Creating a Successful Blog; SEM Going Legit -- Literally EDU; Judge Protects Google Source Code, But Not YouTube Users; and more. Read Full Story...

SearchDay: Yahoo's Judgment Day

Published on 07/08/2008 at 08:38 PM
Today's search engine marketing news and opinion: Yahoo's Judgment Day; Avoid Getting Coding Problems Flagged by Search Engines; and more. Read Full Story...

SearchDay: Some New SEO Services Not So Special

Published on 07/08/2008 at 08:38 PM
Today's search engine marketing news and opinion: Some New SEO Services Not So Special; Newspapers Bleed Red Ink: Death by Internet; SEO Quarterly Web Site Review: Villas of Distinction; and more. Read Full Story...

Search Engine Journal

Google Launches Lively; Second Life in a Google Environment

Published on 07/08/2008 at 08:05 PM
Google has just launched its own 3D Virtual World called Lively. Of course the first thing that would come into our mind upon reading “3D Virtual World” is none other than Second Life, with all its avatars and avatar interactions among members. Although Google’s Lively may look and feel like Second Life, it is no [...] Read Full Story...

Gmail Now Lets You View User Access to Your Email Account

Published on 07/08/2008 at 07:15 AM
For those who login to their Gmail account from multiple terminals, the new Gmail feature addressing the issue on user privacy has just been rolled out. Basically this feature tells you whether your Gmail is currently in use.  If you check out this new feature, you can see how many people are using your Gmail [...] Read Full Story...

Wildcard Search : When and How To Use It

Published on 07/08/2008 at 06:32 AM
Sometimes you don’t know what exactly you are looking for. That’s when wildcard search may come in handy. Wildcard search can be used as placeholder for any sequence of characters or words. It is a seldom discussed search operator that can help a lot with SEO analysis and research. Read Full Story...

AOL’s Bebo Snags Former Google UK Director for Bebo Europe

Published on 07/08/2008 at 04:51 AM
Like Yahoo, Google has become a target for talent acquisition over the past years, especially with employee perks deteriorating, and now this movement has spread abroad. Ex-Google UK Managing Director Kate Burns, who was at Dailymotion for 4 months after leaving Google, has been hired by AOL’s social networking giant Bebo, to help head Bebo Europe [...] Read Full Story...

How to Switch Your User-Agent to Googlebot

Published on 07/08/2008 at 04:02 AM
Sometimes the issue with your site is right there but you can’t find it. You check code, backlinks and website architecture but can’t find the answer. What most webmasters fail to do is to try visiting the page with the user-agent being Googlebot. By switching your user-agent to Googlebot, you will essentially see your site in [...] Read Full Story...

Latest SEO Tips From Our Blog

Search Engine Optimization for Beginners

Published on 05/22/2008 at 08:54 AM
Correct and proper search engine optimization generates high traffic volume. If out of the total number of hits received 10 or 20% of those convert to sales, with hundreds or even thousands of hits a day, your sales would take a boost and you get a good sale turnout. Read Full Story...

Google Optimization Basics

Published on 05/11/2008 at 03:01 AM
How do you achieve top positions on Google? The reality is that all the search engines use their own, top secret, algorithms to rank sites. Their goal is to deliver relevant, accurate, and up-to-date information to their searching public. These are proven ranking factors that make sense. Read Full Story...

Top Position on Google

Published on 03/30/2008 at 11:13 PM
How would you like to be #1 on Google search results for keywords you want? What would that do for your business? And imagine if you don't have to pay for it! This is biggest opportunity in 2008 for webmasters who have been doing Search Engine Optimizing (SEO), advertising or marketing them selfs to get to Number One spot on Google and Yahoo. Read Full Story...

Setup Custom 404 Page or Google will hijack it

Published on 02/20/2008 at 07:54 AM
Many of us webmasters don't take time or just don't think about setting up a custom 404 page but it seems that its much more important to setup your own custom 404 pages to avoid any missed affiliate sales, pages, or products or simply loosing your visitors to Google or someone else. It is also good Search engine Optimization practice to have your own custom 404 page. Read Full Story...

How to Get Indexed by Google in 3 hours

Published on 02/09/2008 at 11:20 PM
The fastest way to get your new website indexed by Google and other search engines in 24 hours. Sometimes it takes a couple of weeks or more to get a new domain indexed by Google. When I build a new site In order to speed up the process of getting your site indexed faster, in 24 hours or less, follow these steps as it is what I do and it works every time. Read Full Story...

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