Thanks to the advent of article marketing, you can now drive quality traffic to your website and improve your page ranking without the need to launch link building campaigns or shelling out money for paid listings. All you need to do is produce quality articles and have them distributed to article submission sites and directories.

When people search for information on the web through Search Engines, they want to find information about the topic they are searching for. So when search engines crawl the web in order to return most relevant results to a searcher, the only thing that counts is unique andquality content ( text) on the website. If your page doesn’t have much text, your page will not rank very well in search results. At the same time if your page has plenty of text, but it’s not optimized with themed keywords, you’ll probably rank poorly as well.