When people search for information on the web through Search Engines, they want to find information about the topic they are searching for. So when search engines crawl the web in order to return most relevant results to a searcher, the only thing that counts is unique andquality content ( text) on the website. If your page doesn’t have much text, your page will not rank very well in search results. At the same time if your page has plenty of text, but it’s not optimized with themed keywords, you’ll probably rank poorly as well.