The new Web 2.0 drives most internet traffic today and it’s exactly in this new environment that today’s internet marketers find themselves.
Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR’s to stand any chance of being profitable.

Here’s a great video from Wil Reynolds gives his tips on which SEO practices are no longer used and what Search Engine Optimization techniques he uses the most and in his opinion you should concentrate your efforts on.