He talks about how img alt tags don’t help your rankings any more but I think you should still use them for accessibility reasons.

Keywords meta tags? He does not use them anymore on his websites as Google gives very little weight to them today if any at all but again other search engines still use them for the rankings so it really depends if you are optimizing your pages for Google only or for Yahoo, MSN, Ask and others. If you are optimizing for all engines then it doesn’t hurt to include keywords meta tags, Google might not look at them but certainly will not “punish” you for including it on your website.

He also thinks that keyword density analysis is a waste of time but instead does an intensive keyword research and spends most of the time on that in any search campaign. Another good point he makes is about importance of getting Quality Contextually Relevant Links versus less valued links acquired through “link farms” or any similar link exchange program. I have to agree that is better to get 10 Quality Links than 1000 crappy, non-related links.

Another great tip he gives is on meta description tag. Latest research shows that it is not so much used for higher ranking but more of a marketing space. The description tag is what will show below your website title on search results page so what you include in description is what might get people to click and come to your website, if it “grabs their attention”. So use description tag wisely.

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