Article writing and article submission has been an increasingly popular way of marketing people’s web sites. It can be an extremely effective way to create back links to your web sites, but only if it is done the right way!

It is a low cost – but a very time consuming task to write and submit articles to maybe hundreds of article directories and eZine directories. To simplify your job, you may use of one of the free or paid article marketing software tools like Article Submitter.

You write this great article, you use all the best keywords for your niche, and and you apply all the SEO strategies you know, and you also create a compelling bio. When you have done that, you paste your article into the article marketing submission software, and hit the Submit button.

Now you relax, and wait for all the traffic that your article will bring to your website. Only if things were so easy! Maybe you had success with submitting articles that way a few years back, but sadly not today.

As with everything else in life, the internet has changed rapidly, therefore making article submissions far from being as effective as it was a few years ago.

The Problem:

When you submit the same version of your article to all the article directories, you are spreading duplicate content all over the internet. Most of the major search engines now filter out duplicate content, so it doesn’t matter if you have submitted your article to hundreds of article sites, now it may only count as 1 single inbound link to your web site.

The Solution:

Keep submitting articles, but submit only unique versions of each article, because you want to get unique backlinks to your website, or websites. If you submit unique articles once a week or even more frequently, you can have hundreds or thousands of back links pointing to your site within a few weeks or months!